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Why (Good) PR Will Never Die

I’ve been reading a book on media relations that’s been a great resource for me: Media Training 101 by Sally Stewart. It’s a good primer on smart PR tactics when working with press. The interesting...

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PR Students, Teachers, Pros Step Up to the PROpenMic

I just joined PROpenMic yesterday, a community for PR students, educators, and pros to convene and share information, questions, and wisdom on the industry. It was created by famed PR educator and...

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Are you a PR champion for your clients? Five ways to get there

As the economy continues to plummet and unemployment reaches a 25-year high, many of us are thankful to be engaged in good, honest work. Standards have also skyrocketed. Beyond checking in for the 9 to...

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The Karma of Networking

Networking is such a buzz word, particularly for PR people. Who do you know? What relationships can you leverage for your clients? Who do you have an “in” with? A former colleague of mine once told me...

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